Tag Archives: Data

Become a Data-Driven Donkey Kong

Whether you would like to admit it or not, the most powerful throwback Nintendo character [...]

Clean Up Your Data With These 5 Tips

There’s no better example of “data in, data out” than email personalization. We’ve all opened [...]

Finding and Cultivating More Best-Fit Clients

You’ve heard it before: one size doesn’t fit all. Just because you provide a product [...]

3 Ways Lifecycle Marketing & Data Mining Can Optimize Your Revenue

Data Mining is one of the most powerful tools for optimizing your revenue. Computer processes today [...]

Data Driven Marketing Success with Lifecycle Marketing

Modern marketing is heavily dependent on customer data. Much of what was once measured by [...]

How Email Segmentation Increases Customer Lifetime Value

Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do [...]


Three Steps to Measuring Marketing Results for 2015

So it’s a new year and we’ve all started working out, eating right, and planning [...]

Give me all your data

Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion [...]

Lead scoring has evolved, have you?

The way marketers use lead scoring to find ideal fit prospects has evolved over the [...]

Obtaining Email Addresses: Growing Your Lists

In this day and age in marketing, it is vital to constantly be obtaining email [...]

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