Tag Archives: analytical data

Clean Up Your Data With These 5 Tips

Clean Up Your Data

There’s no better example of “data in, data out” than email personalization. We’ve all opened those cringe-worthy emails with “Dear Unknown,” that are scattered with spelling errors and incorrect information from a company trying to know you but missing the mark. Email personalization is a great tool to drive interaction with your customers, but addressing someone with […]

3 Challenges Associated with Multichannel Marketing

Multichannel Marketing

In the 90’s it was mainly desktop computers, then there was the introduction of laptops. Today computers, smartphones, iPads, as well as many other devices, are being used to access desired information. According to the DMA, 425 million devices are connected to the Internet in U.S. homes. The increasing popularity of tablets, smartphones and other devices means that this […]