There’s no better example of “data in, data out” than email personalization. We’ve all opened [...]
If you’re in a sales or marketing profession, you’ve probably heard the word “smarketing” more [...]
Integration of marketing data and creating a “one view” of your prospects and customers is one [...]
I recently came across an example of the future of strategic digital marketing. A friend [...]
Do you know who your customers are? Are they your ideal customer? These are important [...]
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Recently, we shared how dealing with big data can be like getting lost in the [...]
A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in [...]
A survey conducted by the SAS Institute reveals that 67% of companies use big data [...]
Marketing (and big data!) is the engine that fuels company growth. To be effective, the [...]
Many companies who invest in a big data platform hoard data. These organizations collect vast [...]
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