There’s no better example of “data in, data out” than email personalization. We’ve all opened those cringe-worthy emails with “Dear Unknown,” that are scattered with spelling errors and incorrect information…
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data management Archives | Right On Interactive
If you’re in a sales or marketing profession, you’ve probably heard the word “smarketing” more than a few times this past year. It’s gimmicky, for sure, but is there a…
Integration of marketing data and creating a “one view” of your prospects and customers is one of the most underestimated tasks in marketing. Good marketing automation solutions can capture data from…
I recently came across an example of the future of strategic digital marketing. A friend of mine (we’ll call her Amanda) is a trendy young professional in Chicago. I always…
Do you know who your customers are? Are they your ideal customer? These are important questions to consider before implementing any new marketing strategy. For organizations looking to win new…
Recently, we shared how dealing with big data can be like getting lost in the woods. It’s tough to see the big picture with so much digital information surrounding you….
A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in big data technology or are planning to do so within a year. The popularity of…
A survey conducted by the SAS Institute reveals that 67% of companies use big data to gain competitive advantage over their competitors. However, it is a fallacy to assume that…
Marketing (and big data!) is the engine that fuels company growth. To be effective, the marketer has to shift their focus from ensuring the success of their campaigns to ensuring…
Many companies who invest in a big data platform hoard data. These organizations collect vast amounts of data and don’t delete any of it, fearing it will be needed in…
