Looking to increase sales productivity this year? According to a CSO Insights Sales Compensation and Performance Management study, only 54.6 percent of sales professionals produce enough revenue to meet quota….
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We’re friends of a company that markets software into a tightly defined market of retailers. Last year they invested heavily in an inbound marketing strategy. It was designed to “soften…
Today, on my way to a lunch meeting, I received a phone call on my mobile phone. I didn’t recognize the phone number, but it was similar to a number…
Are you happy with your customer retention rate? Do you know what’s causing customer churn? Are you tracking the right customer success metrics for onboarding new clients? Are you able…
As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both…
As a marketer you’ve probably seen it before: The old vanishing act. A lead that showed promise gradually becomes unresponsive, and goes cold. Next thing you know, it’s disappeared. In…
Marketing automation has opened up new vistas for small and medium-sized companies to achieve better marketing results. Before the rise of online business technology, radio and TV ads were costly,…
Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this article, discover the essential benefits of managing relationships throughout each stage of the customer lifecycle….
Every experienced marketer knows that not all leads are worth following up on. Some potential customers are just “window shopping” and others simply aren’t a good match for our product….
Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In this article, discover what your email open rates are trying to tell you. There are…
