Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data…
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analytics Archives | Right On Interactive
Have you ever stopped and listened, but didn’t hear anything? Probably unlikely. At the minimum, even if no one is physically speaking, we can hear the little things… our own…
No doubt you’ve already heard the day everyone in online advertising and marketing has been fearing has arrived. Google has cut off all keyword data. It’s no more. Google now…
Technology has created a paradigm shift in the way the world operates, and colleges and institutions of higher learning are of no exception. People are now exposed to technology 24/7….
Many companies who invest in a big data platform hoard data. These organizations collect vast amounts of data and don’t delete any of it, fearing it will be needed in…
Earlier in this series we looked at the importance of building a profile of your ideal customer. Creating the persona of the “perfect” customer gives the marketing team an idea…
Cleaning big data can pose a real challenge to marketers. Customer buying habits change, people move, and they get new phone numbers and email addresses. Incorrect or missing data can…
When talking about Big Data, the first question people often ask me is how I would define it. Though this usually leads into conversations about the amount of data companies…
Data is the new natural resource. What steam and oil did during the industrial revolution data is doing for us now. Today, we are competing on a whole different scale…
Here in Indianapolis, like most of the midwest, we woke up to 9 inches of snow on the ground. There are a number of thoughts that go though your head…
