Are your CRM and marketing automation solutions working in concert to deliver greater business results? In this article, you will discover five ways to enhance sales and marketing effectiveness with…
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Customer Relationship Management Archives | Right On Interactive
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of…
The concept of Hoosier Hospitality really took hold when the 2012 Super Bowl was held in Indianapolis. In fact, the people in Indy were so nice that a host from…
In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” resulting in a mix of spending time outdoors, but also jumping around and dodging puddles….
Every day here at PERQ, our salespeople make tons of phone calls and send out lots of e-mails to current and prospective clients all over the country. It’s a tough…
When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read:…
A newer version of your 7-month-old tablet or iPad is coming out in a week and you have to have it. You go to the store, find your new toy,…
The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional…
In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable than acquiring a new customer. Consider…
The way marketers use lead scoring to find ideal fit prospects has evolved over the years. For most marketers, lead scoring is based on the prospect’s profile attributes and how they…
