Tag Archives: Customer Relationship Management

CRM and Marketing Automation Working Together

CRM and marketing automation

Are your CRM and marketing automation solutions working in concert to deliver greater business results? In this article, you will discover five ways to enhance sales and marketing effectiveness with CRM/Marketing Automation integration. Customer Relationship Management (CRM) is critical to effective management of a sales funnel and forecast in business-to-business (B2B) companies. CRM systems track and […]

8 Ways to Speak “Millennial” in Your Emails

Targeting Millennias

First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of 18-34 year olds are checking their phones first thing when they wake up. So what’s the best way to market to a generation who once […]

Super Support: Where’s Your Hoosier Hospitality?

Super Support

The concept of Hoosier Hospitality really took hold when the 2012 Super Bowl was held in Indianapolis. In fact, the people in Indy were so nice that a host from the TODAY show said, “I have never met more people that have wished me a super day, that have offered to open a door, that […]

Why Customer Relationships Matter

customer relationships

In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” resulting in a mix of spending time outdoors, but also jumping around and dodging puddles. This rain/shine parallels how client success manages customer relationships. When a client first purchases a new product, it’s like taking a hike on a nice sunny day. […]

Building Personal Customer Relationships to Drive Brand Loyalty

Building Personal Customer Relationships

When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]

Creating Lifelong Customers

Creating Lifelong Customers

A newer version of your 7-month-old tablet or iPad is coming out in a week and you have to have it. You go to the store, find your new toy, and eventually the older version is collecting dust on a shelf. – Do not “shelve” your existing customers – Novelty is exciting but it is […]

How Marketers Can Adapt to a Fast Churning Business Environment

how marketers can adapt

The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional concept of marketing striving to solely generate leads is now obsolete. It’s not enough for marketers to adapt to change. We need to embrace change as a […]

Forming Lasting Customer Relationships: Engagement is Timeless

  In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable  than acquiring a new customer. Consider these stats: It costs 6-7 times as much to acquire a new customer than retain an existing one. (Client Heartbeat) On average, loyal customers are […]

Lead scoring has evolved, have you?

The way marketers use lead scoring to find ideal fit prospects has evolved over the years. For most marketers, lead scoring is based on the prospect’s profile attributes and how they match the organization’s ideal profile definition. The profile score provides insights into what an ideal lead looks like, so marketers can create campaigns for that audience. Profile score […]