I recently met with a college classmate of mine who started a new job working on a client success team with four other folks. All of them, he explained, have…
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B2C Archives | Right On Interactive
Cross channel. Multi channel. Omni channel. Whatever channel your organization is focused on, chances are you either use or are in need of a marketing campaign management tool. Developing, deploying…
So it’s a new year and we’ve all started working out, eating right, and planning to maybe find that special someone (I’m talking about you eHarmony commercials!) but what about…
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she…
The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional…
Growth is a word we use throughout our lives. We grow from infancy to childhood and, much to our dismay, into teenagers and adults. We learn and grow in school, college…
It’s October 31st and you know what that means… it’s All Hallows’ Eve or as we most commonly refer to it, Halloween. This personal favorite holiday of mine has evolved over…
Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing technology that is easy-to-use, designed with the marketer in a mind and guaranteed to bring…
Marketers today are evaluated on numerous objectives and goals. While most organizations are clamoring for “more leads” they are also critical of the quality of these leads, which can be deciphered…
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide…
