Tag Archives: data driven marketing
Desk Decorations and Data Driven Marketing
There are many topics that I could have written on this week. The Indiana primary [...]
How to Avoid Data Driven Marketing Mistakes
Mistakes can be costly. For example, in 1999 a team of Lockheed Martin engineers used [...]
Become a Data-Driven Donkey Kong
Whether you would like to admit it or not, the most powerful throwback Nintendo character [...]
The Benefits of Using Past Data to Plan Out Future Marketing Campaigns
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out [...]
1 Comment
How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement [...]
1 Comment
Create Your Own Customer Journey Map
Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and [...]
Marketing Automation Data: Molehill to Mountain
I just returned from a quick vacation in Colorado and Wyoming. I have visited [...]
Email Design for the Graphic Design Challenged
I’m a writer. At the end of the day, if I think back to what [...]
Marketing Predictions for 2016
It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 [...]
2015: The Year of Data Driven Marketing
I was recently catching up with some fellow marketers when someone brought up their biggest issue [...]