Tag Archives: data driven marketing

Desk Decorations and Data Driven Marketing

There are many topics that I could have written on this week. The Indiana primary [...]

How to Avoid Data Driven Marketing Mistakes

Mistakes can be costly. For example, in 1999 a team of Lockheed Martin engineers used [...]

Become a Data-Driven Donkey Kong

Whether you would like to admit it or not, the most powerful throwback Nintendo character [...]

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

It’s that time again! Your last campaign just wrapped up, and now you’re mapping out [...]

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How to Maintain Social Media Engagement Through the Customer Lifecycle

It’s difficult for companies of all sizes to successfully utilize social media as an engagement [...]

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Create Your Own Customer Journey Map

Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and [...]

Marketing Automation Data: Molehill to Mountain

  I just returned from a quick vacation in Colorado and Wyoming. I have visited [...]

Email Design for the Graphic Design Challenged

I’m a writer. At the end of the day, if I think back to what [...]

Marketing Predictions for 2016

It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 [...]

2015: The Year of Data Driven Marketing

I was recently catching up with some fellow marketers when someone brought up their biggest issue [...]