As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both…
Read More
Email Marketing Archives | Right On Interactive
As a marketer you’ve probably seen it before: The old vanishing act. A lead that showed promise gradually becomes unresponsive, and goes cold. Next thing you know, it’s disappeared. In…
Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In this article, discover what your email open rates are trying to tell you. There are…
Do you segment your email lists? Email segmentation is the process of dividing your data into highly targeted lists based on the criteria you define. As a result, personalized messages…
What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? Early morning, or late afternoon? What subject lines work best? A thought leadership piece or…
Did you know that the top features of Marketing Automation used by marketers are email marketing (89%), lead nurturing (84%), and integrations such as CRM, mobile, and social? These capabilities have…
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of…
The battle for attention in the email inbox has reached new competitive heights in recent years. Whether it is the business address, personal address, or somewhere in between, we receive A…
“Warning: the following contains real-life examples of data hygiene with your email subscriber list and subscription center practices. Some marketers may find these actions disturbing. Intended for mature audiences only.”…
Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for this talented actor, but Leo did finally win his coveted golden statue. Do you ever…
