As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. [...]
As a marketer you’ve probably seen it before: The old vanishing act. A lead that [...]
Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In [...]
Do you segment your email lists? Email segmentation is the process of dividing your data [...]
What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? [...]
Did you know that the top features of Marketing Automation used by marketers are email marketing [...]
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll [...]
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The battle for attention in the email inbox has reached new competitive heights in recent years. [...]
“Warning: the following contains real-life examples of data hygiene with your email subscriber list and [...]
Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for [...]
