Tag Archives: email open rates

How Important are Email Open Rates

Email Open Rates

Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In this article, discover what your email open rates are trying to tell you. There are a lot of levers, switches, and knobs we must adjust to optimize email design and campaign performance. Ultimately, email campaigns must drive more revenue for […]

Improving Open Rates for Email Marketing Campaigns

improving open rates

I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]