Category Archives: Marketing

Steps to Improve Email Click Through Rates

As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. [...]

A/B Testing
The Basics of A/B Testing

When I think of A/B testing the concept reminds me of when I was a little [...]

Social Connections
Calculating the Business Value of Social Connections

It’s easy to put a value on a business relationship. It can sound a little [...]

Exclusion Segment
Top 3: Exclusion Segment Tips With Han Solo

(Photo: http://therockatbc.com/2015/12/18/star-wars-christmas-for-a-more-civilized-age/) “Keep your distance, Chewie, but don’t, y’know, look like you’re keeping your distance…I [...]

Marketing Predictions for 2016
Marketing Predictions for 2016

It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 [...]

How the B2B Marketing Landscape Evolved in 2015
How the B2B Marketing Landscape Evolved in 2015

As the end of 2015 draws near, we tend to do quite a bit of [...]

customer churn for B2B
How to Reduce Customer Churn for B2B

Your marketing team spends a lot of time (and money) to attract potential customers. Your [...]

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B2B and B2C
Understanding the Differences Between B2B and B2C Selling

After interning at Right On Interactive for the past four months, I have really come [...]

Finding and Cultivating More Best-Fit Clients

You’ve heard it before: one size doesn’t fit all. Just because you provide a product [...]

Marketing and Client Success
Adele’s “Hello” Lyrics Suggest Marketing and Client Success Alignment

(Photo: http://bravonet.ro/blog/adele-8-lucruri-pe-care-trebuie-sa-le-stii-despre-artista/2015/11/20/) Five days. That’s all it took for Adele’s new song, “Hello” to hit 100 [...]