Category Archives: Marketing

Steps to Improve Email Click Through Rates

As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few […]

The Basics of A/B Testing

A/B Testing

When I think of A/B testing the concept reminds me of when I was a little kid at Meijer with my siblings. Sometimes we would get to pick out candy in the checkout aisle and it was always between two different family favorites: Skittles and M&M’s. My brother would always go with the Skittles while my sister would […]

Calculating the Business Value of Social Connections

Social Connections

It’s easy to put a value on a business relationship. It can sound a little like a MasterCard commercial. Business lunch: $57. Tickets to the big game: $160. Business dinner: $350. Closing a million dollar deal for your company:  Priceless. Except — it’s not priceless; it’s worth $1,000,000. It’s fairly easy to track revenue versus […]

Top 3: Exclusion Segment Tips With Han Solo

Exclusion Segment

(Photo: “Keep your distance, Chewie, but don’t, y’know, look like you’re keeping your distance…I don’t know. Fly casual.” Episode VII of Star Wars is on its way to shattering box office records, but do you remember when Han Solo said this to his trusty co-pilot, Chewbacca? And how does the flying style of a […]

Marketing Predictions for 2016

Marketing Predictions for 2016

It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 and what to expect in 2016. We’ve done this in the past, asserting 2015 will be the year of data driven marketing, and whether or not it was or wasn’t doesn’t really come up again. So let’s change it up. […]

How the B2B Marketing Landscape Evolved in 2015

How the B2B Marketing Landscape Evolved in 2015

As the end of 2015 draws near, we tend to do quite a bit of reflecting on the past year. What worked, what missed the mark, who did a great job, who needs to kick it up a notch, and so on. For a B2B company like Right On Interactive, we tend to spend more […]

How to Reduce Customer Churn for B2B

customer churn for B2B

Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]

Understanding the Differences Between B2B and B2C Selling

B2B and B2C

After interning at Right On Interactive for the past four months, I have really come to understand the major differences between selling to another business versus selling directly to the customer. The way customer relationships are grown and nurtured truly varies depending on whether you’re dealing with an organization or an individual. With ROI being a business that sells to a […]

Finding and Cultivating More Best-Fit Clients

You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]

Adele’s “Hello” Lyrics Suggest Marketing and Client Success Alignment

Marketing and Client Success

(Photo: Five days. That’s all it took for Adele’s new song, “Hello” to hit 100 million views two weeks ago. To no surprise, the video even set a record for the most views within 24 hours — beating out Taylor Swift’s “Bad Blood” music video. So you may be wondering what this has to do […]