Tag Archives: marketing content

How the B2B Marketing Landscape Evolved in 2015

How the B2B Marketing Landscape Evolved in 2015

As the end of 2015 draws near, we tend to do quite a bit of reflecting on the past year. What worked, what missed the mark, who did a great job, who needs to kick it up a notch, and so on. For a B2B company like Right On Interactive, we tend to spend more […]

What Football is Teaching Us About Multi-Channel Marketing

B2B Marketing

I am a huge football fan. Watching a team’s offense fully execute a play is one of the most beautiful things in the world to me. It is important to have balanced play calling that includes inside runs, outside runs, short passes, long passes, and the occasional trick play. A good offensive coordinator notices trends and will […]

Marketing Content Strategy: The Lifecycle Journey

In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but they could be anywhere on the lifecycle journey. By formatting your content to where a customer is on journey with your brand, you can increase their […]