Tag Archives: prospects

Promoting Customer Retention Through Lifecycle Marketing

It’s been a couple years since my college friend group and I graduated Butler, so [...]

Track the Effectiveness of Social Media to Derive its Benefits

While B2B marketers have embraced social media in a big way, many struggle with delivering [...]

Reflections of a lifecycle marketing internship

When I started my lifecycle marketing internship at Right On Interactive in June, I had [...]

Marketing Content Strategy: The Lifecycle Journey

In lifecycle marketing, your content strategy should align with where your customer is on their [...]

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Lead scoring has evolved, have you?

The way marketers use lead scoring to find ideal fit prospects has evolved over the [...]

Obtaining Email Addresses: Growing Your Lists

In this day and age in marketing, it is vital to constantly be obtaining email [...]

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TweetChat: Relationship Building 101

The average spend of a repeat customer is a 67% more than a new one but [...]

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Rules of Customer Attraction

This blog post is the second in a series of four on how customer lifecycle [...]

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A Marketing Love Story

This blog post is the first in a series of four on how customer lifecycle [...]

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TweetChat: One Size Fits All Marketing

All customers are alike. If a person or business is interested in working with your [...]