The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that result in brand loyalty and advocacy? It all goes back to one of the core strengths of successful business people, the ability to network and build strong relationships.
Powerful relationships don’t happen overnight. They take time to cultivate, nurture and grow. But once you have a strong segment of engaged and excited customers, the sky is the limit in terms of revenue growth. How do you begin to grow this network? It’s easier than you may think.
Join ROI on Wednesday, April 16 at 2:00pm ET as we discuss the basics of relationship building, from building a network to creating engaging content and loyalty programs. Learn how lifecycle marketing, 3D scoring, marketing automation and segmentation can work together to build an audience of raving fans for your brand.
Real estate is all about location, location, location, and today’s businesses is all about relationships, relationships, relationships. Find them, nurture them and watch your revenue increase right before your eyes!
TweetChat: Relationship Building 101
Date: Wednesday, April 16
Time: 2:00pm EST
I look forward to tweeting with you soon!