Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest – just six of the more popular social media marketing platforms people, as well as businesses, use. Social media is growing at such…
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Twitter Archives | Right On Interactive
When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or…
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate social media platforms and how to develop appropriate content dependent on your audience and goals….
This week begins one of the most exciting times of the year for college basketball fans: the NCAA Tournament aka “March Madness.” Millions of crazed fans stop everything they are…
“B2B marketing and social media are so dumb. It is literally the most boring waste of time ever. I remember when I interned for Lids marketing, and their B2C marketing was…
Social listening is defined as “the process of monitoring digital media channels to devise a strategy that will better influence consumers.” Companies deploy specific platforms with software that systematically searches…
As marketers, it’s our duty to have a social media presence. The company, various branches of the brand, the CEO, and often the communications team all need a platform to…
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she…
Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from…
In the marketing world today, it is vital to control your company’s content on a variety of platforms. Consider the fact that 85% of Americans are never more than 3 feet…
