It all depends on your industry and the state of your company, but different departments in your organization will say they are the ones that impact revenue growth the most….
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CRM Archives | Right On Interactive
Are your CRM and marketing automation solutions working in concert to deliver greater business results? In this article, you will discover five ways to enhance sales and marketing effectiveness with…
This past weekend I made the questionable life decision to pay a sum of money to punish myself over the course of 13.1 miles at the Indianapolis Mini Marathon. If…
There are many topics that I could have written on this week. The Indiana primary election, Game of Thrones, the NFL draft, my upcoming mini marathon, May the Fourth, the…
Every marketing cloud and marketing automation vendor out there is touting the importance of sales and marketing alignment… but what does that even mean? I’ve worked in marketing departments for…
I just returned from a quick vacation in Colorado and Wyoming. I have visited various parts of Colorado and Wyoming upwards of half a dozen times, and the scenery…
There’s no better example of “data in, data out” than email personalization. We’ve all opened those cringe-worthy emails with “Dear Unknown,” that are scattered with spelling errors and incorrect information…
Every day here at PERQ, our salespeople make tons of phone calls and send out lots of e-mails to current and prospective clients all over the country. It’s a tough…
When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face meetings. That’s how they preferred to communicate with us, so that’s how we made ourselves…
You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is…
