Tag Archives: ebook

Mini Marathon of a CRM Purchase: A CLM Perspective

CLM Perspective

This past weekend I made the questionable life decision to pay a sum of money to punish myself over the course of 13.1 miles at the Indianapolis Mini Marathon. If you have ever run a mini marathon or an even further distance, you understand that it is quite literally a marathon and not a sprint. […]

Top 10: How to be Smarter than a 5th Grader with Lifecycle Marketing

lifecycle marketing

Most of us are familiar with the show, “Are You Smarter Than a Fifth Grader,” which features adults and 5th graders in a battle of wits with seemingly elementary questions.  What if instead of geography, history, math, and science, these questions featured marketing technology questions applicable to the overall success of your business?  Do you […]