Tag Archives: Customer Lifecycle Marketing
Customer Lifecycle Marketing Success
Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this [...]
How to Engage Prospects in the Purchasing Lifecycle
Do your marketing messages cut through prospects’ inbox clutter? Are you tailoring messages based on [...]
CRM and Marketing Automation Working Together
Are your CRM and marketing automation solutions working in concert to deliver greater business results? [...]
The Personalization Data You Should Be Collecting
The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending [...]
Creating Content Marketing Success
All too often marketers get caught up in the tactical execution of items on our [...]
Indy 500: 3 Content Marketing Lessons
Other than Cinco de Mayo, Memorial Day, and the end of the school year, the [...]
You Need Lifecycle Marketing
Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]
6 Lifecycle Marketing Emails You Should Send
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]
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Mini Marathon of a CRM Purchase: A CLM Perspective
This past weekend I made the questionable life decision to pay a sum of money [...]
Desk Decorations and Data Driven Marketing
There are many topics that I could have written on this week. The Indiana primary [...]