Tag Archives: Customer Lifecycle Marketing

Customer Lifecycle Marketing Success

Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this [...]

How to Engage Prospects in the Purchasing Lifecycle

Do your marketing messages cut through prospects’ inbox clutter? Are you tailoring messages based on [...]

CRM and Marketing Automation Working Together

Are your CRM and marketing automation solutions working in concert to deliver greater business results? [...]

The Personalization Data You Should Be Collecting

The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending [...]

Creating Content Marketing Success

All too often marketers get caught up in the tactical execution of items on our [...]

Indy 500: 3 Content Marketing Lessons

Other than Cinco de Mayo, Memorial Day, and the end of the school year, the [...]

You Need Lifecycle Marketing

Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]

6 Lifecycle Marketing Emails You Should Send

As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]


Mini Marathon of a CRM Purchase: A CLM Perspective

This past weekend I made the questionable life decision to pay a sum of money [...]

Desk Decorations and Data Driven Marketing

There are many topics that I could have written on this week. The Indiana primary [...]