The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending emails that are relevant to your recipient is top priority. However, there’s a lot more that goes on behind the scenes for every personalized, targeted email send. Personalization in your emails is only going to ever be as specific or […]
Tag Archives: personalized email campaigns
Data Mining is one of the most powerful tools for optimizing your revenue. Computer processes today can dig and search through multitudes of data to find personalized information about a customer such as age, gender, or even credit score. By analyzing this data, you can break down valuable information regarding how to better market your products […]