Data Mining is one of the most powerful tools for optimizing your revenue. Computer processes today can dig and search through multitudes of data to find personalized information about a customer such as age, gender, or even credit score. By analyzing this data, you can break down valuable information regarding how to better market your products […]
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Data is part of the foundation of Lifecycle Marketing. If you’re not keeping track of your customers habits you’re missing key insights that can really help boost your marketing efforts. When a customer makes a purchase, an in-house analytic engine usually logs it in a sales-vs-time plot. These analytics provide marketers with information like peak […]