Native Ads
Native display or video ads go across all devices and match the look, feel and context of the website or app where they are seen, using targeting strategies.
These are not “advertorial” where articles are made to look like content, or click bait that takes you to another site once clicked. They are ads that link to the client’s website.
When the Native ad appears on another website it looks different. Colors change, fonts change, format can change – that’s what makes it a Native ad.
Mobile Conquesting
Using location based, demographic, and behavioral targeting to reach consumers with display and video ads on their mobile devices.
The ads run on apps and mobile websites the targeted people browse on their mobile devices. Use online behaviors to target people who have shown specific behaviors online or are in a certain demographic. Use offline behaviors to target people by where they have been tracked with their phone recently, such as a location, business, or specific brand name store.
Video/ott ads
Video can be Pre-Roll ads that play before the content someone has clicked to watch and appear on websites or apps across all devices,or can be Over-The-Top (OTT) video ads which are embedded into programming content people stream on their internet Connected TVs.