WHAT IS GEO-FRAMING?
Going back in time to previous events where we have captured people’s mobile Device ID’s, mapping those to their homes, and showing them ads now.
We go back in time to an event and see if device info has been captured.
If any ad was served to a person at the event, we can capture the Unique Device ID of that smartphone.
We store those and map them back to home addresses and serve those people your ads.
HOW THIS IS DIFFERENT FROM OTHER GEO-FRAMING ADS?
Geo-Fencing is drawing a virtual fence around an area or location and showing your ad to people inside that fence WHILE THEY ARE THERE. Geo-Framing is targeting people who WERE inside a geo-fence of an event that has already happened.
WHAT ELSE IS THERE TO KNOW ABOUT GEO-FRAMING?
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It works across all devices, not just mobile phones.
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You give us the event locations and dates and we check to see how many devices were captured at those locations during that time period. We then map those devices to their home addresses and show your ads across all devices.
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We recommend a minimum of a 25x frequency per month.
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The event has to have happened at least two weeks previously and no longer than 6 months previously.
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Even large events typically do not have a lot of captured device ideas so you will probably need several events in order to meet the minimum impressions.