WHAT ARE NATIVE DISPLAY ADS?
Native display or video ads go across all devices and match the look, feel and context of the website or app where they are seen, using targeting strategies.
WHY ARE NATIVE ADS EFFECTIVE?
People see banner display ads using the right hemisphere
of the brain…
But they read Native ads, because they are embedded in content, which requires using both hemispheres of the brain.
This results in higher engagement, recall and influence!
WHAT DOES THAT MEAN?
- A Native ad gets 300X more of consumer’s attention than processing a regular display ad.
- A Native ad has an 18% higher life for purchase intent over a regular display ad.
DIFFERENT PLATFORMS, DIFFERENT VIEWS
When the Native ad appears on another website it looks different. Colors change, fonts change, format can change – that’s what makes it a Native ad.
- Your ads could be any of hundreds of formats depending on the device and website or app where it appears.
- It’s created in real time to match the format of where it is appearing. So it may look like this on one website, and then…
NATIVE ADS CAN ALSO INCLUDE VIDEO
- Your video ad auto plays as it comes into view and the text description is customized to match the content of the web page or app. Video can be any length up to :60.
- Eye tracking study shows 75% of users viewing the native video ad.
HOW CAN WE TARGET YOUR NATIVE ADS?
You tell us the geographic area you want to reach and then we layer in any of these targeting strategies specifically for Native ads:
- Behavioral Targeting – Showing your Native display or Native video ads to specific consumers based on their previous behaviors and what they’ve shown an interest in, across all devices.
- Keyword Targeting – Showing your Native display or video ads on webpages and apps that contain keywords related to your business, across all devices.
- Keyword Targeting is NOT Google Ads/Pay-Per-Click
Native Keyword Targeting works by targeting people who go to webpages that contain your keywords and showing them “native” ads…
- Artificial Intelligence (AI) Targeting – Showing your Native ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices. Your ad is shown to a geographic area you choose, with no targeting categories layered in. Data is constantly collected and analyzed every minute about who is engaging with your ad; clicks, conversions, browser type, device, ad creative sizes, types of websites and apps, and more! Your ad gets shown to more people like the ones who have engaged with it.
- Retargeting – Following people after they leave your website and showing them your Social Mirror ad, on other websites and apps they go to, across all devices. Retargeting needs to be done from all pages of the client’s website not just the landing page. Ad tracking technology tries to collect info about that person…. And follows them onto other websites and apps, showing him or her your ads.
- Retargeting = Frequency
- Most people don’t convert the first time they come to your website.
- We use frequency caps and conversion tags
- Custom Audience Matching & Lookalike Audience – We target people on your list of emails, addresses, or phone numbers, when they go online and show them the ads when they are browsing across websites and apps. Once we upload your list to see how many matches we can find online, we also provide an Insights Report, which gives you insight into your list such as age, ethnicity, household income, children, home value, and more.
- *Native Video not available for this product