AUDIO ADS

 

WHAT ARE ONLINE AUDIO ADS?

Audio ads served to targeted online listeners who are consuming audio content across all types of devices including Smart Speakers.

WHAT KINDS OF TARGETING DO AUDIO ADS USE?

  • Behavioral Targeting: Serving your online audio ads to specific consumers based on their previous on-line behavior and what they’ve shown an interest in, across all devices.
  • A.I. (Artificial Intelligence) Targeting: Serving your online audio ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices.
  • Custom Audience Matching & Lookalike Audience Targeting: Using a client’s database list, finding those people when they are browsing online and showing them the client’s ad and developing a lookalike audience to show the ad to as well.

We can run the client’s database list of phone numbers or emails or physical addresses or even website URLs to see what the match rate is prior to the client committing to a campaign – at no charge – and we give you back an Insights Report. We typically need 5,000 entries for a starting list if not using lookalike. If the client doesn’t have a database list we can still usually create an Insights Report with just the name of the business, the website URL and the address(es) of the business. You can find a Sample Insights Report in the Vici shared drive in the folder BARK+ along with a file on How-To Read The Insights Report.

WHAT ELSE IS THERE TO KNOW ABOUT AUDIO ADS?

  • Audio ads from streaming services that are any increment between :15 – :30 long, listened to by users during ad breaks between songs.
  • We cannot select certain podcasts for the ads to play in.
  • Downloaded podcasts still have commercials embedded in them.
  • Could be heard on desktop, tablet, mobile, smart speakers.
  • Ads are un-skippable.
  • On average, the user hears 1 ad every 15 minutes.
  • Your :15 up to :30 audio ad plays in online content such as music, podcasts, and sporting events that users listen to on their devices.
  • On some platforms your audio ad will be served along with a companion display ad at no additional cost.
  • Technically conversions are trackable but there won’t be many since most people don’t click on an audio companion ad.
  • Most of the ad inventory runs across these major audio platforms:
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