AMAZON TARGETING

Amazon

WHAT IS AMAZON TARGETING?

Using Amazon targeting data to reach people with your display, video, or OTT ads on Amazon.com, Amazon owned properties and thousands of other websites and apps Amazon has partnered with, across all devices. We call our Amazon ad offerings “Amazon Premium.”

WHERE DO YOUR ADS APPEAR?

About 5-10% of your display ads will run on Amazon.com, targeting the types of people you want to reach.

Then we use that SAME Amazon targeting data to find those Amazon users in other places:

  • On other Amazon owned properties including Fire TV, IMDb.com, Amazon’s Freevee and Twitch TV
  • On over 5,000 websites and apps Amazon has partneered with to reach their users through Amazon Publishers
  • Amazon.com Ads – Your ads on Amazon.com can be display only (no video) and appear at the bottom of the listings page. However, if you have e-commerce on your website, your ads cannot appear on Amazon.com but can run on other Amazon properties and Publishers.
  • IMDb, Fire TV, Freevee, Twitch:
    • MDb.com – (owned by Amazon) is the world’s most popular searchable database for information on movies, TV, and celebrities with 83 million users. Ads are display or video and use Amazon Targeting!
    • Fire TV – (owned by Amazon) is a device that plugs into your Connected TV and enables access to hundreds of video streaming apps that contain movie or TV content. It also includes the Amazon News App.
    • Freevee – (formerly IMDb TV) is Amazon’s FREE “Over the Top” (OTT) streaming service to watch movies and TV series.
    • Twitch – (owned by Amazon) is the world’s leading live streaming platform where content creators broadcast on their own personal channel; vifeo games, esports competitions, music broadcasts/ concerts, and IRL (in real life) streaming of people doing everyday things. According to Techjury.net:
      • Twitch streaming content can be watched live on the Twitch website or its app, and your video (only) ads appear before or during the content.
      • Twitch has 90,000+ channels
      • 16-24 year-olds make up 41% of viewers
      • Viewers average 95 minutes a day
      • 1/2 of daily viewers spend 20 hours a week on Twitch
      • 81% of viewers are male
      • On average 2 million people are viewing
  • Your ads on THOUSANDS of websites and apps Amazon has partnered with to reach their users:
    • CNN, USA TODAY, tbs, Golf Digest, NBA.com, Mashable, BuzzFeed, Reddit, DIY Network, Food Network, HGTV, Forbes, MLB.com, Delish, A&E, US Weekly, Lifetime, Xfinity, AccuWeather, Tubi, Fubo TV, and TLC. (Available for display, video and OTT.)

HOW CAN WE TARGET YOUR ADS USING AMAZON DATA?

  • Behavioral Targeting – Showing your display, video, or OTT ads to specific consumers based on their Amazon purchase history, searches, and browsing, across Amazon.com (display only), Amazon properties and thousands of partner websites and apps.
  • Product Targeting – We build an audience of consumers who have searched, browsed or purchased specific products on Amazon (more precise than Behavioral), and show them your display, video, or OTT ad on Amazon.com (display only) Amazon properties and thousands of partner websites and apps.
  • Custom Audience Matching & Lookalike – We take your list of customer emails or addresses, match them to Amazon users and show your display, video, or OTT ads across Amazon.com (display only), Amazon properties and thousands of partner websites and apps. And we can build a Lookalike Audience of the people on your list and show them your ad too. Minimum list size is 7,000 matched emails or addresses.
  • Retargeting – Following people after they leave your website and showing them your display or video ads across Amazon.com (display only), Amazon properties and thousands of partner websites and apps.
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