Tag Archives: Marketing
The Personalization Data You Should Be Collecting
The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending [...]
8 Ways to Speak “Millennial” in Your Emails
First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll [...]
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What Mattresses Can Teach You About Multi-Channel Marketing
When was the last time you learned about news from reading an actual newspaper? If [...]
Multi-Channel Marketing for Dummies
Hey marketers! Do you think you’ve got this whole “marketing” thing down? Is something missing [...]
How to Create the Best Content
Over the past year, we saw trends in content creation continue to rise with 72% [...]
You Need Lifecycle Marketing
Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]
Which Marketing Metrics Matter Most?
Thinking back to when my career in marketing first started, I recall a conversation with [...]
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Back to Basics: Blogging Tips
“Tyler, I don’t know what to write about this week.” If you manage your company’s [...]
The Value of Marketing and Client Success Alignment
“Customer-centric” is a value that gets tossed around a lot, but have you ever thought [...]
17 Reasons to Use an Email Marketing Automation Tool
There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of [...]
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