Tag Archives: Marketing

Personalization Data
The Personalization Data You Should Be Collecting

The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending [...]

Targeting Millennias
8 Ways to Speak “Millennial” in Your Emails

First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll [...]

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multi-channel marketing
What Mattresses Can Teach You About Multi-Channel Marketing

When was the last time you learned about news from reading an actual newspaper? If [...]

multi-channel marketing
Multi-Channel Marketing for Dummies

Hey marketers! Do you think you’ve got this whole “marketing” thing down? Is something missing [...]

best content
How to Create the Best Content

Over the past year, we saw trends in content creation continue to rise with 72% [...]

you need lifecycle marketing
You Need Lifecycle Marketing

Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]

Which Marketing Metrics Matter Most?
Which Marketing Metrics Matter Most?

Thinking back to when my career in marketing first started, I recall a conversation with [...]

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Back to Basics
Back to Basics: Blogging Tips

“Tyler, I don’t know what to write about this week.” If you manage your company’s [...]

Marketing and Client Success Alignment
The Value of Marketing and Client Success Alignment

“Customer-centric” is a value that gets tossed around a lot, but have you ever thought [...]

17 Reasons to Use an Email Marketing Automation Tool

There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of [...]

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