Tag Archives: Website Visitors

The Real Benefit of Lead Scoring

Lead Scoring

Picture it: An anonymous website visitor spends two minutes on a website. Later, an identified website visitor spends five minutes on that same website and downloads an infographic. Would you communicate with both contacts the same way? Hopefully, the identified visitor will receive a more personalized follow up because more is known about their profile […]

Which Marketing Metrics Matter Most?

Which Marketing Metrics Matter Most?

Thinking back to when my career in marketing first started, I recall a conversation with my Dad that was a bit unnerving at the time. I had always thought of myself as a creative writer and outgoing strategist, so imagine my surprise when he told me I would need to use math in a marketing […]