Tag Archives: Average Customer Sales

Personalization: The Human Touch Behind the Customer Journey

Email Personalization

In the last couple of years, the concept of ‘content fatigue’ has taken on an important meaning for marketers – all marketers: from the most seasoned, to the juniors. According to MarketingProfs, there are more than 2 million blog posts published on a daily basis. What does this mean for us? It means that buyers […]

Which Marketing Metrics Matter Most?

Which Marketing Metrics Matter Most?

Thinking back to when my career in marketing first started, I recall a conversation with my Dad that was a bit unnerving at the time. I had always thought of myself as a creative writer and outgoing strategist, so imagine my surprise when he told me I would need to use math in a marketing […]