Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this [...]
Is your business evolving with your buyers’ expectations? Does it measure up to the competition? [...]
Do your marketing messages cut through prospects’ inbox clutter? Are you tailoring messages based on [...]
Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle [...]
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the [...]
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This past weekend I made the questionable life decision to pay a sum of money [...]
Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa [...]
Thinking back to when my career in marketing first started, I recall a conversation with [...]
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It has been well documented that one of the most dangerous phrases in business is, [...]
(Photo: http://www.heinz.com/) The fastest wiener dog is not always the best wiener dog. The fastest [...]
