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Category Archives: Customer Lifecycle Marketing

Why Your Marketing Automation Solution Needs a Multi-level Scoring Model

Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, [...]

Overcoming Roadblocks to Implementing a Content Marketing Strategy

Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires [...]

Measuring the Effectiveness of the Marketing Campaign

While lead generation and nurturing are core activities for any marketer, many marketers get carried [...]

LinkedIn Essentials

I am a big fan of LinkedIn and have been using it for several years. [...]

Mining the ”Out of Office”

I love to receive out of-office-replies. Seriously, more often than not, out-of-office replies contain valuable [...]

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  • Solution
    • Request a Demo
    • About CLM
    • CLM for Business
    • CLM Curve
    • Digital Marketing Services
    • Packages and Pricing
  • Software Features
    • Email Editor
    • Landing Page Editor
    • Customer Data Platform (CDP)
    • Email Automation
    • Personalization
  • Partners
  • Resources
    • Marketing Automation Resources
    • Whitepapers and Ebooks
    • Webinars
    • Lifecycle Marketing Ebook
    • Surviving Big Data Ebook
    • Infographics
    • Videos
    • Blog
  • About
    • Our Company
    • 4 Core Values
    • Careers
  • Support
  • Login
  • Contact