Tag Archives: Efficiency

Are Quality Interventions in Customer Engagement Beneficial?

Is the drive to apply quality management tools always a good thing? Not always, as many organizations have found out the hard way. Most of the popular quality matrices, such as Six Sigma, focus on standardization and averages. While this makes sense in a factory or plant layout when dealing with inanimate materials, application of […]

Measuring the Effectiveness of the Marketing Campaign

While lead generation and nurturing are core activities for any marketer, many marketers get carried away with such activities to the extent that they do not pause and take stock. Even if the marketer is doing a decent job in generating and nurturing leads, such efforts may become an exercise in futility or even counterproductive […]