This “how to” guide is designed for B2B marketers, senior executives, sales enablement professionals, and those looking for practical advice on using Customer Lifecycle Marketing to take their business to the next level. In this ebook you will find:
- The essential elements to create a CLM strategy.
- 10 campaign questions to discuss with your team before you start building.
- Practical ideas to help you move prospects and customers through each stage of the journey with your brand.
Despite the fact that it’s 6-7x more costly to attract a new customer than it is to retain an existing customer (White House of Consumer Affairs), only 8% of companies using marketing automation use it to nurture their existing customers (SiriusDecisions).
Your customers are your #1 asset. Learn how to grow your business through engaged relationships with your prospects AND customers.