Right On Interactive + Tinderbox Webinar Series: How Relationships Drive Revenue
Looking to drive more revenue?
Well, of course you are. The real question is: how and where do you focus your resources to influence the greatest return-on-investment? That’s what the Right On Interactive and TinderBox teams set out to explore when it comes to lead acquisition, management and nurturing processes.
We believe that leading a prospect through the stages of their relationship with your brand before they become a customer sets the tone for the rest of the relationship. It also creates the most opportunity and, if relationships are managed effectively, results in not one sale, but a steady revenue stream of renewals, upsells and referrals.
But, let’s take a step back and learn how to successfully nurture your leads as they move from suspects to prospects to qualified prospects with a viable opportunity. Listen in as Right On’s VP of Business Development, Andy Clark and Marketing Manager, Lauren Weatherall with TinderBox’s Revenue Marketing Manager, Isaac Pellerin, explore how relationships drive more revenue – from prospect to proposal.
- Part One: Painting a Picture of Your Prospect - In part one, learn how to manage prospect data and create a single view of your ideal fit by answering these three simple questions: WHO are they? WHAT do they need? WHERE are they in the sales cycle?
- Part Two: The Score Tells a Story - In part two, learn how to make sense of all the numbers. We’re all capturing an increasing amount of information on our prospects. But, to truly understand who they are, what they need, and where they are in their relationship with your brand, you need to create a story out of the numbers.
- Part Three: Let’s Get Personal - In part three, learn how to evaluate the relationships with your prospects and know when the right time is to get personal.