Marketing strategy is changing. How do you measure success?
Lifecycle marketing has replaced the traditional approach to marketing tactics and offers a new strategy that yields results. It’s about engaged relationships. The Right On Interactive lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and their journey with your brand. Where a person is in their “lifecycle” (or journey) with a brand, dictates how the contact should be communicated to, by whom and how often. These are all important factors in driving engagement, which is the most valuable metric your business can measure.
Watch our video below to learn more about how lifecycle marketing can fit into your overall marketing strategy.