Marketing strategy is changing. How do you measure success?
Lifecycle marketing yields results.
Lifecycle marketing has replaced the traditional approach to marketing tactics and offers a new strategy that yields results. It’s about engaged relationships. The Right On Interactive lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and their journey with your brand. By understanding where a person is at in their “lifecycle” dictates how the contact or company is communicated to, by whom and how often. These are all important factors in driving engagement, which is the most valuable metric your business can measure.
Lifecycle marketing is the strategic opposition to blanket marketing approaches and “batch-n-blast” email marketing. “Quality over quantity” resonates with this approach – organizations see more success in identifying the right fit prospect and customer, building relationships with those fits who are already engaging with them, and streamlining their one-to-one communications with them through automation.
Increase efficiency with fewer resources, increase engagement and increase revenue by considering the customer lifecycle in your marketing and sales efforts.
For an interactive look at the customer lifecycle, request a personal demo and see the ROI Customer Lifecycle Map™ in action.