Welcome to the ROI Resource Center!

Right On Interactive has quickly become the thought-leader on customer lifecycle marketing methodology and automation software. Marketing automation is clearly a fast-paced, changing environment. Let us keep you up-to-date with popular discussions, new concepts, best practices and tips that will help you and your business be on top of things. Win by employing the latest and greatest tools and practices! Stay tuned as we continue to add resources.

Whitepapers and Ebooks

What is Lifecycle Marketing? Ebook

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In this ebook, Right On Interactive answers the question and provides you with the evidence that a sophisticated, multi-level scoring approach to marketing automation produces better business results.This will help you better understand Lifecycle Marketing and how enacting a system that scores prospects & customers can increase the engagement with your brand and result in accelerated growth to your bottom line.

Download Lifecycle Marketing Ebook

Surviving Big Data Ebook

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Working with Big Data can be a challenge for any business. In this ebook, Right On Interactive has published a new marketing survival guide for organizations dealing with Big Data.

Learn what makes up Big Data, what to do when you’re “lost” and how to increase your odds of rescue. Download your free copy to learn more.

Download Surviving Big Data Ebook

Lifecycle Marketing 101 eBook


This “how to” guide is designed for B2B marketers, senior executives, sales enablement professionals, and those looking for practical advice on using Customer Lifecycle Marketing to take their business to the next level.

Your customers are your #1 asset. Learn how to grow your business through engaged relationships with your prospects AND customers.

Download Lifecycle Marketing eBook

The Complete Guide For B2B Lifecycle Content Marketing

The Ultimate Guide For Lifecycle Content Marketing

This guide was constructed for B2B content marketers, as well as those looking for ways to nurture customers at different buying stages with the most effective and personalized forms of content. Every customer has a lifecycle spanning from unknown prospect to brand-loyal, raving fan. Download this guide to learn more about lifecycle content marketing.

Download Whitepaper

7 Steps to Effective Customer Lifecycle Communications


The marketer’s plight: increase productivity with fewer resources. Join the growing number of professionals who see lifecycle marketing as their solution. Engage more prospects and customers with your brand by following 7 easy steps to effective lifecycle communications, as shared by the Right On marketing team.

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8 Step Action Guide to Lead Management Success


Implementing an effective lead management strategy is the key to increasing engagement and, ultimately, conversion rates with the right prospects. In this 8 step guide, Right On shows you how to build the foundation to help your organization drive more revenue by squeezing more out of your leads and focusing on lead management fundamentals.

Download Whitepaper

How to Select a Lifecycle Marketing Automation Solution


Struggling to determine which tools and technologies your business should use? We’re all swimming in a sea of solutions – the trick is, figuring out which one to implement. When it comes to marketing automation, we’ve identified five essential questions marketers need to ask before selecting a lifecycle marketing solution.

Download Whitepaper


Right On Interactive Webinars

Right On Interactive hosts educational webinars on a consistent basis. Check out some of the latest ones below:

  • Email Deliverability Matters – For Marketers
  • Building Relationships and Revenue with Lifecycle Marketing
  • Discover How Lifecycle Marketing is Transforming Marketing Automation

View Full List of Webinars

Right On Interactive Co-hosts Webinars

  • Marketing Automation for the Customer Journey – Marketing Technology Blog
  • Building Engagement with Content and Lifecycle Marketing – Raidious
  • How 1:1 Messaging Turns Student Consideration into Enrollments – Fathom
  • Using Data & Content to Find the Ideal Customer – Galvin
  • How Relationships Drive Revenue – TinderBox

View Full List of Webinars


Edge of the Web Radio

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An Introduction to Customer Lifecycle Marketing

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An Introduction to Customer Lifecycle Marketing

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Customer Lifecycle Marketing and Your Customer’s Journey

ROI Demo

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