As a marketer you’ve probably seen it before: The old vanishing act. A lead that [...]
Every experienced marketer knows that not all leads are worth following up on. Some potential [...]
It’s been a couple years since my college friend group and I graduated Butler, so [...]
Today, customers have control over the buying process, forcing the marketer to adapt in providing [...]
The influx of smart phones and tablets means more and more consumers are accessing the [...]
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Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, [...]
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I recently gave up my iPhone for an Android phone. My biggest reason? Screen size. [...]
These days it seems like everyone has at least one email address. I have three [...]
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As consumers we want to connect with brands we believe to be real, engaging and [...]
Bear with me, I’m going to talk about a funnel, but maybe not the exact [...]
