As a marketer you’ve probably seen it before: The old vanishing act. A lead that showed promise gradually becomes unresponsive, and goes cold. Next thing you know, it’s disappeared. In…
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Lead Nurturing Archives | Right On Interactive
Every experienced marketer knows that not all leads are worth following up on. Some potential customers are just “window shopping” and others simply aren’t a good match for our product….
It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and…
Today, customers have control over the buying process, forcing the marketer to adapt in providing them with an optimized and engaging experience. Multichannel campaigns have become the norm and marketers have reconciled…
The influx of smart phones and tablets means more and more consumers are accessing the Internet through these devices. Many marketers adapt to these situations by launching device specific apps…
Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year…
I recently gave up my iPhone for an Android phone. My biggest reason? Screen size. Filling out online forms and reading blogs or articles that were not formatted for mobile…
These days it seems like everyone has at least one email address. I have three I check on a regular basis. Which email address I provide to someone has a…
As consumers we want to connect with brands we believe to be real, engaging and honest. Everyone wants what I like to refer to as the “Norm Affect.” There’s something…
Bear with me, I’m going to talk about a funnel, but maybe not the exact one you’re familiar with. I like fairs (with their funnel cakes) as much as the…
