Category Archives: Lead Nurturing

5 Ways to Warm up Cold Leads

As a marketer you’ve probably seen it before: The old vanishing act. A lead that [...]

How to Identify Quality Sales Leads

Every experienced marketer knows that not all leads are worth following up on. Some potential [...]

Promoting Customer Retention Through Lifecycle Marketing

It’s been a couple years since my college friend group and I graduated Butler, so [...]

Multichannel Customer Engagement Delivers Results

Today, customers have control over the buying process, forcing the marketer to adapt in providing [...]

How to Engage Better in a Multi-Touch Point World

The influx of smart phones and tablets means more and more consumers are accessing the [...]

1 Comment

The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, [...]


Marketers Need to Master the Mobile Space

I recently gave up my iPhone for an Android phone. My biggest reason? Screen size. [...]

The Cost of an Email Address

These days it seems like everyone has at least one email address. I have three [...]


Authentic marketing through storytelling

As consumers we want to connect with brands we believe to be real, engaging and [...]

Acquire, Convert, Nurture: The Digital Marketing Funnel

Bear with me, I’m going to talk about a funnel, but maybe not the exact [...]

1 Comment