Category Archives: Lead Nurturing

The Drip Marketing Initiative to Nurture Prospects Provides Multiple Benefits

An average prospect does not convert until they receive a marketer’s message 29 times. Multistep [...]

Marketing Automation Integrates Marketing and Sales

Conventional wisdom holds marketing and sales as two distinct departments, with the marketers generating and [...]

Deliver the Right Content Type for Effective Engagement

The onus is on marketers to keep incoming leads engaged. Generating leads, and not engaging [...]

Apply Lead Scoring to Increase Marketing ROI

Marketers are hard pressed as ever in today’s competitive business environment to increase their returns [...]

Relationships Drive Conversions

Today’s customers are highly aware and leverage the Internet to scour information. Sirius Decisions estimates [...]

Lead Quality Matters More Than Lead Quantity

An evolved marketplace presents a challenging environment for marketers. An increase in competitive pressures corresponds [...]

Ensure That Lead Scoring Tells a Story

Generating leads counts for nothing if leads do not convert to revenue. The responsibility is [...]

The Challenges of Big Data in Marketing Engagement

Big data or large and complex data sets are an integral part of marketing. Marketers [...]

How to Make Customer Engagement Count

While most professionals understand the need to engage the customer, very few actually manage to [...]

The Core Essence of Lead Scoring

Lead scoring is assigning points to prospects to identify those most likely to make a [...]