An average prospect does not convert until they receive a marketer’s message 29 times. Multistep [...]
Conventional wisdom holds marketing and sales as two distinct departments, with the marketers generating and [...]
The onus is on marketers to keep incoming leads engaged. Generating leads, and not engaging [...]
Marketers are hard pressed as ever in today’s competitive business environment to increase their returns [...]
Today’s customers are highly aware and leverage the Internet to scour information. Sirius Decisions estimates [...]
An evolved marketplace presents a challenging environment for marketers. An increase in competitive pressures corresponds [...]
Generating leads counts for nothing if leads do not convert to revenue. The responsibility is [...]
Big data or large and complex data sets are an integral part of marketing. Marketers [...]
While most professionals understand the need to engage the customer, very few actually manage to [...]
Lead scoring is assigning points to prospects to identify those most likely to make a [...]
