Category Archives: Lead Nurturing
The Drip Marketing Initiative to Nurture Prospects Provides Multiple Benefits
An average prospect does not convert until they receive a marketer’s message 29 times. Multistep [...]
Marketing Automation Integrates Marketing and Sales
Conventional wisdom holds marketing and sales as two distinct departments, with the marketers generating and [...]
Deliver the Right Content Type for Effective Engagement
The onus is on marketers to keep incoming leads engaged. Generating leads, and not engaging [...]
Apply Lead Scoring to Increase Marketing ROI
Marketers are hard pressed as ever in today’s competitive business environment to increase their returns [...]
Relationships Drive Conversions
Today’s customers are highly aware and leverage the Internet to scour information. Sirius Decisions estimates [...]
Lead Quality Matters More Than Lead Quantity
An evolved marketplace presents a challenging environment for marketers. An increase in competitive pressures corresponds [...]
Ensure That Lead Scoring Tells a Story
Generating leads counts for nothing if leads do not convert to revenue. The responsibility is [...]
The Challenges of Big Data in Marketing Engagement
Big data or large and complex data sets are an integral part of marketing. Marketers [...]
How to Make Customer Engagement Count
While most professionals understand the need to engage the customer, very few actually manage to [...]
The Core Essence of Lead Scoring
Lead scoring is assigning points to prospects to identify those most likely to make a [...]