The lead lifecycle is a series of stages that a prospect and the marketer go through before a prospect becomes a customer. The four broad stages include gaining the prospect’s…
Read More
Lead Nurturing Archives | Page 6 of 7 | Right On Interactive
Technology has changed the way customers buy. Not only do prospects and customers have information at their fingertips that allow them to make informed decisions, but they also have the…
Think of your professional engagements – especially lead nurturing – like you would a personal relationship. No amount of promotional emails or attempts to engage your prospects or customers work,…
On the lookout for new ways to increase engagement with customers? One innovative approach that’s yielding impressive results is introducing gaming strategy. Launching interesting mobile and online games that feature…
The recent survey by Corporate Executive Board (CEB), a leading research and advisory service provider, a leading research and advisory service provider, shows that many customers prefer simplicity more than over-the-top…
Marketing automation and lifecycle marketing. How do they fit together? Why should you be using them for your business? In the general sense, marketing automation is defined as automating manual…
Creating a cross-channel engagement strategy ranks as one of the most significant marketing needs today. With so many businesses in the marketplace, the focus is now on developing a solid…
Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the number of promotional email campaigns sent out by retailers increases, the need for specific, relevant,…
While lead generation and nurturing are core activities for any marketer, many marketers get carried away with such activities to the extent that they do not pause and take stock….
Right On Interactive, maker of the ROI Customer Lifecycle Marketing automation software solution, today introduced The Marketing Spotlight, a six-episode business podcast. The Marketing Spotlight highlights marketing leaders who share…
