Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is important. Why? You can’t assume you know your prospects and customers – there are far too many flavors. Organizations are learning the hard way it […]
Category Archives: Lead Nurturing
The lead lifecycle is a series of stages that a prospect and the marketer go through before a prospect becomes a customer. The four broad stages include gaining the prospect’s attention, convincing the prospect of an unmet need, increasing prospect engagement in the form of researching a solution for that need and, finally, the prospect […]
Technology has changed the way customers buy. Not only do prospects and customers have information at their fingertips that allow them to make informed decisions, but they also have the convenience of shopping online, or having the “shop” come to them. Welcome to the age of the educated buyer. Many marketers try to engage the […]
Think of your professional engagements – especially lead nurturing – like you would a personal relationship. No amount of promotional emails or attempts to engage your prospects or customers work, if the other party simply isn’t interested. Nobody wants to offer the ring, unless you’re sure the recipient will say yes. So, it would seem […]
On the lookout for new ways to increase engagement with customers? One innovative approach that’s yielding impressive results is introducing gaming strategy. Launching interesting mobile and online games that feature your brand is slowly becoming a great way to connect with your customers and prospects. Take a look at what Aldo did. This multi-channel footwear […]
The recent survey by Corporate Executive Board (CEB), a leading research and advisory service provider, a leading research and advisory service provider, shows that many customers prefer simplicity more than over-the-top promotional offers. CEB’s survey seems to suggest that the best type of customer engagement happens when you offer a fast and seamless purchase experience. The […]
Customer Lifecycle Marketing, Customer Relationship Management, Customer Scoring, Lead Nurturing, Solutions
Marketing automation and lifecycle marketing, explained.
Marketing automation and lifecycle marketing. How do they fit together? Why should you be using them for your business? In the general sense, marketing automation is defined as automating manual tasks associated with the marketing function. However, most people associate marketing automation with the process of delivering “sales ready leads” to the sales team. If […]
Creating a cross-channel engagement strategy ranks as one of the most significant marketing needs today. With so many businesses in the marketplace, the focus is now on developing a solid strategy that leverages all possible avenues to keep the organization or the brand top of mind with its ideal prospects and customers. The first step […]
Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the number of promotional email campaigns sent out by retailers increases, the need for specific, relevant, and triggered content will only increase. “Retailers sent each of their subscribers 177 promotional email campaigns on average last year, up 16 percent from 2010,” […]
While lead generation and nurturing are core activities for any marketer, many marketers get carried away with such activities to the extent that they do not pause and take stock. Even if the marketer is doing a decent job in generating and nurturing leads, such efforts may become an exercise in futility or even counterproductive […]