Category Archives: Lead Nurturing

How Big Data Facilitates Lead Scoring

Lead scoring is an integral part of the marketing lifecycle. Since lead scoring determines which [...]

Developing Trust is the Key to Shorten the Sales Cycle

Developing trust is the key to shortening the sales cycle. All marketers welcome a shortened [...]

The Key Challenges Facing Content Marketing Today

I came across the just-released 2013 B2B Content Marketing Report the other day and wanted to [...]

Snow and How to Measure the Success of Social Media Engagement

Here in Indianapolis, like most of the midwest, we woke up to 9 inches of [...]

Creating a Profile of the Prospect

Marketing automation has come a long way in popularity and acceptance. Sirius Decisions estimates the [...]

The Changing Nature of Email Marketing

Among the many innovations in the b2b marketing landscape, email retains its relevance as the [...]

Features of a Good Automated Email Marketing Platform

Conventional marketing wisdom places great value to “batch and blast” emails, wherein the marketer sends [...]

Successful Lead Generation Practices

A survey on lead generation practices conducted by the BtoB magazine reveals that 74 percent of [...]

How Analytics Help Marketers

The sheer scale of operations has made analytics an integral part of marketing campaigns. However, [...]

How Segmentation Drives Lead Nurturing

Any marketer worth their salt understands the importance of nurturing leads to drive conversions. However, [...]