Lead scoring is an integral part of the marketing lifecycle. Since lead scoring determines which [...]
Developing trust is the key to shortening the sales cycle. All marketers welcome a shortened [...]
I came across the just-released 2013 B2B Content Marketing Report the other day and wanted to [...]
Here in Indianapolis, like most of the midwest, we woke up to 9 inches of [...]
Marketing automation has come a long way in popularity and acceptance. Sirius Decisions estimates the [...]
Among the many innovations in the b2b marketing landscape, email retains its relevance as the [...]
Conventional marketing wisdom places great value to “batch and blast” emails, wherein the marketer sends [...]
A survey on lead generation practices conducted by the BtoB magazine reveals that 74 percent of [...]
The sheer scale of operations has made analytics an integral part of marketing campaigns. However, [...]
Any marketer worth their salt understands the importance of nurturing leads to drive conversions. However, [...]
