Category Archives: Lead Nurturing

Twitter Confirms it’s the Social Channel of Choice for B2B Marketers

Analytics is the flavor of the season, as marketers try to make sense of the [...]

5 Ways to Set Up Dynamic Content Using Marketing Automation

Audience relevance is the most important element of content success, followed by engaging and compelling [...]

How to Customize and Personalize for the B2B Buyer

According to CMO Council, 54% of all consumers in the U.S. and Canada would consider [...]

The Key Challenges of Marketing Automation

Marketing automation is imperative in a sophisticated infrastructure, as it frees the marketer from being [...]

Lead Scoring 101

In today’s digital world, scoring prospects is no longer a luxury, it’s a necessity. Lead [...]

Engagement matters, too

Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]


Need for an Integrated Marketing Approach

Email marketing is still at the heart of most marketing communication plans. In addition, most [...]

Webinar: Data + Content and the Ideal Customer

Last month I had the pleasure of collaborating with Gary Galvin of Galvin Technologies on [...]

Big Data and the Problem of Plenty

Big Data marketing is the new black for marketers. While it unlocks many possibilities, it [...]

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Big Data and Your Website: Personalizing the Customer Experience

Data is the new natural resource. What steam and oil did during the industrial revolution [...]

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