Tag Archives: Campaigns
Finding and Cultivating More Best-Fit Clients
You’ve heard it before: one size doesn’t fit all. Just because you provide a product [...]
Sales and Marketing Alignment, for real
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]
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The Future of Strategic Digital Marketing
I recently came across an example of the future of strategic digital marketing. A friend [...]
Building Engagement and Driving Revenue
Knowing who your target audience is and the type of content that’s most likely to [...]
Creating Content to Keep Customers
There seems to be an increasing focus when dealing with content creation on engagement, and [...]
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Embracing Customer Differences with Lifecycle Marketing
Difference makes the world go around. I frequently remind myself this world would be very [...]
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TweetChat: Loyalty Marketing
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives [...]
Need for an Integrated Marketing Approach
Email marketing is still at the heart of most marketing communication plans. In addition, most [...]
The Importance of Investigative & Predicative Analytics in Customer Engagement
The bedrock of Lifecycle Marketing is in having visibility to the progress of prospects and customers through [...]
The Need for Marketing Integration
Today’s digital marketer has many ways to reach consumers and conversely, consumers have many ways [...]
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