Tag Archives: analysis

The Importance of Investigative & Predicative Analytics in Customer Engagement

The bedrock of Lifecycle Marketing is in having visibility to the progress of prospects and customers through the stages in their relationships with an organization, from initial contact with your brand to fully engaged brand advocates. The role of the marketer is to provide interactions at each stage in the prospect and customer lifecycle, so that they […]

Triggered Emails Increase Responses

In an age where competitive pressures and the obsession with ROI run supreme, marketers increasingly seek to do more with less. A direct result of such an approach is the use of automated marketing systems. Triggered messages, wherein the automated marketing system triggers an email to a prospect or customer when the prospect undertakes certain […]