Tag Archives: marketing and sales alignment

Who Needs Sales and Marketing Alignment?

Every marketing cloud and marketing automation vendor out there is touting the importance of sales [...]

How to Create a B-to-B Lead Management Agreement

Does your B2B sales team complain that the marketing leads are cold, dead fish? Is Marketing [...]

Bad Blood between Sales and CS? Shake it Off!

Source: wikipedia.org/wiki/Bad_Blood_(Taylor_Swift_song) In case you live under a rock, Taylor Swift has been on a bit [...]

Sales and Marketing Alignment, for real

OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]

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