Tag Archives: sales and marketing alignment

How to Create a B-to-B Lead Management Agreement

Does your B2B sales team complain that the marketing leads are cold, dead fish? Is Marketing [...]

Why “Smarketing” is Crucial for Business Success

If you’re in a sales or marketing profession, you’ve probably heard the word “smarketing” more [...]

Sales Tips For Every Customer Lifecycle Stage – Part II

Welcome back! Reflecting on Sales Tips For Every Customer Lifecycle Stage – Part I, we [...]

Sales Tips For Every Customer Lifecycle Stage – Part I

Relevancy. This one word describes what Apple has done for us. iPhones, iPads, iTunes…me, me, [...]

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How Marketers Can Adapt to a Fast Churning Business Environment

The world of marketing is in a continuous state of churn. Changes in customer behavior [...]

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Context: When is just as important as Who

I am recent college graduate who owns a smart phone, computer, and tablet and yet [...]

Sales and Marketing Alignment, for real

OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]

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