As with most business strategies, we read article upon article about why we should implement this or that until we decide to go where no marketer has gone before and actually do what we read about. And who knows, maybe these bloggers, subject matter experts and journalists don’t know what they’re talking about and they are […]
Tag Archives: lifecycle stages
Is more content actually a bad thing for B2B marketing? Many marketers focus on generating large volumes of marketing content to offer detailed and in-depth information to their prospects. With content being the fuel that drives inbound marketing, it seems to make sense to create more and more. However, when it comes to the effectiveness of […]
Customer Lifecycle Marketing, Marketing Automation
Sales Tips For Every Customer Lifecycle Stage – Part II
Welcome back! Reflecting on Sales Tips For Every Customer Lifecycle Stage – Part I, we explored the first two stages within the B2B customer lifecycle journey: Attract and Convert. Let’s recap: we live in an age where we expect content to be relevant and personalized to us. For instance, first time buyers will need basic product information, […]