Category Archives: Marketing Automation

Increase Sales Productivity: Article

Looking to increase sales productivity this year? According to a CSO Insights Sales Compensation and [...]

Are you Marketing to the Right Customers?

We’re friends of a company that markets software into a tightly defined market of retailers. [...]

The Failure of Telephone Prospecting

Today, on my way to a lunch meeting, I received a phone call on my [...]

Customer Success Metrics: Onboarding Stage

Are you happy with your customer retention rate? Do you know what’s causing customer churn? [...]

Steps to Improve Email Click Through Rates

As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. [...]

Smaller Campaigns: Big Marketing Results

Marketing automation has opened up new vistas for small and medium-sized companies to achieve better [...]

Customer Lifecycle Marketing Success

Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this [...]

How Important are Email Open Rates

Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In [...]

Boost Conversions with Email Segmentation

Do you segment your email lists? Email segmentation is the process of dividing your data [...]

Increase Click-Through Rates with Testing

What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? [...]