Category Archives: Marketing Automation
Increase Sales Productivity: Article
Looking to increase sales productivity this year? According to a CSO Insights Sales Compensation and [...]
Are you Marketing to the Right Customers?
We’re friends of a company that markets software into a tightly defined market of retailers. [...]
The Failure of Telephone Prospecting
Today, on my way to a lunch meeting, I received a phone call on my [...]
Customer Success Metrics: Onboarding Stage
Are you happy with your customer retention rate? Do you know what’s causing customer churn? [...]
Steps to Improve Email Click Through Rates
As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. [...]
Smaller Campaigns: Big Marketing Results
Marketing automation has opened up new vistas for small and medium-sized companies to achieve better [...]
Customer Lifecycle Marketing Success
Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this [...]
How Important are Email Open Rates
Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In [...]
Boost Conversions with Email Segmentation
Do you segment your email lists? Email segmentation is the process of dividing your data [...]
Increase Click-Through Rates with Testing
What’s the best day to send out an email to increase click-through rates? Weekday? Weekend? [...]