Category Archives: Marketing Automation
Marketing Automation Data: Molehill to Mountain
I just returned from a quick vacation in Colorado and Wyoming. I have visited [...]
How to Focus on the Customer Service Journey
We all take a journey as we embark on any new relationship. From personal to [...]
17 Reasons to Use an Email Marketing Automation Tool
There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of [...]
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Why Do I Need Email Marketing Automation?
Not too long ago I was twisting the arm of my CMO begging for an [...]
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3 Common Reasons for Email Bounces
It’s all too familiar – You setup your email campaign to go live and when [...]
How to Avoid the Spam Folder
How to Avoid the Spam Folder You spend hours writing content and developing the perfect [...]
How Relationships Build Revenue
It’s no secret that relationships build revenue. We’ve been saying it for years. It makes [...]
ROI Introduces New Lifecycle Content Marketing Whitepaper
Do you find yourself struggling to connect with your audience because you lack the appropriate [...]
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How Marketing is Evolving for Your Customers
When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face [...]
CS and Marketing Alignment: Burritos and Pizza Rat
Your clients are like big, tasty burritos. No, it’s not because they are wrapped in [...]