Category Archives: Marketing Automation

Marketing Automation Data: Molehill to Mountain

  I just returned from a quick vacation in Colorado and Wyoming. I have visited [...]

How to Focus on the Customer Service Journey

We all take a journey as we embark on any new relationship. From personal to [...]

17 Reasons to Use an Email Marketing Automation Tool

There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of [...]

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Why Do I Need Email Marketing Automation?

Not too long ago I was twisting the arm of my CMO begging for an [...]

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3 Common Reasons for Email Bounces

It’s all too familiar – You setup your email campaign to go live and when [...]

How to Avoid the Spam Folder

How to Avoid the Spam Folder You spend hours writing content and developing the perfect [...]

How Relationships Build Revenue

It’s no secret that relationships build revenue. We’ve been saying it for years. It makes [...]

ROI Introduces New Lifecycle Content Marketing Whitepaper

Do you find yourself struggling to connect with your audience because you lack the appropriate [...]


How Marketing is Evolving for Your Customers

When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face [...]

CS and Marketing Alignment: Burritos and Pizza Rat

Your clients are like big, tasty burritos. No, it’s not because they are wrapped in [...]