Tag Archives: marketing technology

Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.

Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in [...]

Top 5 Metrics You Must Dominate

Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa [...]

Maria Grew Comfortable. Don’t Be Like Maria.

It has been well documented that one of the most dangerous phrases in business is, [...]

How Marketing is Evolving for Your Customers

When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face [...]

6 Ways the Salesperson can Optimize Customer Engagement

For the sales team, it used to be about how many client lunches they had or the [...]

Marketing Automation Benefits in Slow to Change Industries

For those outside of the information technology industry, marketing automation may still be a relatively [...]

Multichannel Customer Engagement Delivers Results

Today, customers have control over the buying process, forcing the marketer to adapt in providing [...]

Marketing and Customer Engagement

When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face [...]

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Introducing Progressive Profiling

In this newest sprint cycle, Right on Interactive is proud to introduce Progressive Profiling to [...]

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Marketing success doesn’t come with glitter

Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing [...]