In the last couple of years, the concept of ‘content fatigue’ has taken on an important meaning for marketers – all marketers: from the most seasoned, to the juniors. According to MarketingProfs, there are more than 2 million blog posts published on a daily basis. What does this mean for us? It means that buyers […]
Tag Archives: multichannel marketing
Hey marketers! Do you think you’ve got this whole “marketing” thing down? Is something missing from your marketing scope? Helping to identify the use of technology and automatic media platforms is a problem commonly found amongst marketers. What can be frustrating sometimes for marketers is interacting with customers in a way that is easy for […]
Whether you refer to it as omni-channel or omnichannel marketing, it’s something marketers need to give serious attention to, as it’s not just another fly-by-night buzzword. Omnichannel marketing refers to the choice consumers and businesses have when it comes to how they engage with a brand. From direct mail to apps and even social media, […]
Today, customers have control over the buying process, forcing the marketer to adapt in providing them with an optimized and engaging experience. Multichannel campaigns have become the norm and marketers have reconciled to adopting multiple ways to reach out and engage the customer. In a survey conducted by Forrester.com on 226 marketers, 40% of the respondents considered […]
Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires marketers to adopt effective content curation techniques. That means finding, organizing and sharing the relevant information to the right audience when they’re hungry for it. This is a basic requirement for lifecycle marketers looking to develop new leads or engage […]