Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers. Segmenting your emails means sending each individual prospect and customer the right email, at…
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Segmentation Archives | Right On Interactive
I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors,…
Among the various marketing communication strategies in place, audience segmentation has proven very effective in delivering relevant communication or the right communication to the right people. Delivering communication that people…
Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires marketers to adopt effective content curation techniques. That means finding, organizing and sharing the relevant…
